Your Tracks

Just because your tracks have been released and are available in online music stores like iTunes and Amazon, that

doesn’t mean they will necessarily sell. 

Ask yourself, how many tracks are there on those websites? Quite a few, so how can you expect yours to be found?

The key to online music sales is undoubtedly promotion. Here we hope to dispel a few of what we believe to be the

myths and misconceptions commonly held by recording artists. We’ll start from when you record and produce your

tracks, briefly explaining some important things about that, then we’ll move onto submitting your tracks to a label like

ours and promoting your releases.

How should your recordings sound? No matter what the music genre, your tracks should sound as good as you’d expect to find on iTunes, Amazon, Spotify and other online digital music stores. If they don’t, it’s doubtful whether a serious record label would want to release them. The following sections on recording equipment and production are primarily aimed at recording artists who record their own music and feel hey haven’t quite mastered the art or may be new or relatively new to it.    Recording Equipment Without getting technical or going into specifics, if the recording equipment you’re using isn’t making your tacks sound nice and clear, there’s obviously a problem somewhere and you’ll need to get to the bottom of it before you end up wasting a lot of time, resulting in tracks that are unsuitable for release. It may sound obvious, but it needs pointing out because we find it quite a common problem where artists, probably in their excitement and eagerness to have their latest track heard, don’t fully appreciate the quality required for a track release. To achieve the right results for acceptance by a record label, you should ideally try to use quality equipment, but that’s of course subjective. What does “quality” mean? It depends on your budget, but you can achieve extremely good results from quite low budget recording equipment. However good or expensive your equipment, it’s important to know how well your recording is going and to be able to indentify any issues that need addressing. If you’re inexperienced, rather than risk compromising your recordings, get someone in who has some knowledge and expertise of music production. Recording music really is something where an experienced ear can very often make the world of difference. Whether you prefer to use analogue equipment with solid mixer faders, effects and bus controls, computer software or a mixture of both, there’s a vast choice available and what works well for one person may not feel comfortable to another. For instance, some music production software packages are more suitable for faster processors and plenty of RAM, whereas others function well on slower computer systems. Some require detailed knowledge of the software and others are a lot easier to use without the need of much study. Most of these software packages offer a free evaluation period, which gives the user a chance to try them out and, as we would recommend, compare different products. In our opinion, the better designed software (and this isn’t always cost related) functions more smoothly and seems to use the computer processor more efficiently, which can save you time and frustration.       Production Try not to over produce your tracks, but don’t put so little into your tracks that they sound like demos. There are some exceptions, such as certain types of folk music, where there might be just a guitar and vocals for example, but in general, a record label would never consider releasing such recordings. Track Promotion  So, you’ve had a track/album/EP released, what should you do next? Ideally, your work on promotion should have started long before your track is released, so if it hasn’t, you’ll have a lot of ground to make up, which will take time. As soon as you have tracks, whether they’re good enough to release or not, or you have videos of your performances, our advice is to do the following: Set up a website for your music, giving artist information, biog, contact info and including audio and/or video Get your tracks onto unsigned music websites, and if you have videos or are able to make videos of your tracks, set up a Youtube account (not forgetting other video streaming websites like Dailymotion, Vimeo etc). Get a good social media presence, using networking platforms like Facebook, Twitter, Instagram etc (this is a crucial element in building your fan base)  Building Your Fan Base Building up your fan base is, in our opinion, the key to track sales, whether you’re with a record label or not. When we say “key”, it’s a bit more than that, it’s the whole deal. But what about the label, doesn’t being with one equate to track sales, and what about promotion by the label, won’t that lead to increased sales? Well, people visit the label’s website, so they might buy tracks, but if someone’s intent on buying music online, they don’t tend to go to the website of a record label, they’ll use iTunes, Amazon or whatever. They might buy a track through our website by using the “Instant Purchase” links to Amazon or buy from an online music store after seeing one of our social media posts or watching one of our promo videos, but because the promotion we can do as a label can’t be specifically targeted at an artist’s own fan base, we could never achieve anywhere near the promotion success that the artist potentially can. If we were an established label, the situation might be very different, but we’re a new label, so we have to be realistic and our artists have to take on more resposibilty for their own promotion of releases.   Summing Up So, if you haven’t already done it, our advice would be to really push your music on social media, using your website, Youtube and unsigned music websites. It involves a lot of work, but it needs to be done and you need to keep on doing it, so make it fun. It might take a while to build up your fan base, but if your music’s good enough, your patience has a good chance of being rewarded, though to what extent, it’s impossible to say. Who knows how successful any artist can be or how many copies of tracks they might sell with or without a record label. It’s not always the best music that makes it, no matter how much work goes into the promotion, but if you love music and the idea of people listening to yours, you’ll keep on going, no matter what. If you think about it, it’s the perfect scenario; in order to sell your tracks, you need to spread the word as much as possible and have as many people as possible listening to your music. So good luck, be street wise and give yourself the maximum chance of success. For information on how to submit your tracks to the Elite label, please visit our “Submissions” page:   Submissions  To read what some of our artists have to say about us, please visit our “Testimonials” page:   Testimonials
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